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  • Lady Bird Centennial Celebration
    Redesign of an Centennial Celebration identity that was in desperate need of help.
    Branding, Creative Direction, Web Design
    2012
  • Tech Icons
    Tech icons for information graphics.
    Art Direction, Icon Design, Illustration
    2012
  • University of Texas Academic Logo
    Identity exploration for the University of Texas to create an academic logo that includes the Tower.
    Art Direction, Branding, Icon Design
    2012
  • UT Scholars Identity
    Identity system for a Scholars program at the University of Texas.
    Creative Direction, Graphic Design, Typography
    2012
  • UNT Identity
    Simplifying the eagle logo was the first step in the process. Then visual elements from the eagle were used create a custom typeface. From there, a cohesive system was developed for the identity. This is a personal project I developed when I saw a desperate need for better design.
    Branding, Icon Design, Typography
    2011
  • Science & Engineering Icons
    Icon set for the College of Science and Engineering at Texas State University.
    Art Direction, Graphic Design, Icon Design
    2011
  • Mitra Wedding Identity
    Wedding identities for a friends wedding including custom typographic treatments.
    Graphic Design, Typography, Branding
    2011
  • Golf Tournament logo
    These logos were created for a golf tournament at Texas State University. The tournament would benefit students scholarships and would be built around the new football coach Dennis Franchione. Each direction incorporates different elements, typography, and styles to provide elements for extending into a branded system.
    Branding, Character Design, Icon Design
    2011
  • Logos fun 3
    This is the second set of logos. I love logos and when I see a business with great potential and poor execution it's hard to resist fixing the problem.
    Graphic Design, Icon Design, Typography
    2010
  • Logo fun 2
    This is the second set of logos. I love logos and when I see a business with great potential and poor execution it's hard to resist fixing the problem.
    Art Direction, Graphic Design, Typography
    2010
  • Logo fun 1
    I love logos and when I see a businesses with great potential and poor execution it's hard to resist fixing the problem. These logos were done in my spare time and even if their namesake didn't purchase them they fulfill my passion.
    Art Direction, Graphic Design, Typography
    2010
  • Florida blueberry festival
    Logos for a blueberry festival in florida open to graphic design students. Each design was created and submitted with one, two, and three color versions.
    Branding, Graphic Design, Icon Design
    2010
  • Logos fun 4
    This is the second set of logos. I love logos and when I see a business with great potential and poor execution it's hard to resist fixing the problem.
    Branding, Graphic Design, Icon Design
    2010
  • Logos fun 5
    This is the second set of logos. I love logos and when I see a business with great potential and poor execution it's hard to resist fixing the problem.
    Art Direction, Branding, Icon Design
    2010
  • Logo fun 6
    This is the second set of logos. I love logos and when I see a business with great potential and poor execution it's hard to resist fixing the problem.
    Graphic Design, Icon Design, Typography
    2010
  • Sean Barnes identity
    I designed the logo for a friend's identity system. The final cards were letter pressed on a thick chip board with rounded corners to reinforce the identity.
    Branding, Icon Design, Typography
    2010
  • Pawsitive memories
    Logos for a client who specialized in helping people cope with the death of a pet.
    Art Direction, Graphic Design, Icon Design
    2010
  • Office of University Marketing icon system
    The icons system will be used on the Texas State University marketing website as part of a redesign to improve navigation.
    Graphic Design, Icon Design, Web Design
    2010
  • Fitness icons
    Designed for apparel, the fitness icons were created for health and wellness classes with female clientele.
    Design, Graphic Design, Icon Design
    2010
  • Accenture rebrand
    This rebranding exercise for Accenture provides a look and feel across a variety of platforms and collateral material.
    Art Direction, Branding, Graphic Design
    2010
©2011 Hoyt H2 Haffelder
Reproduction without express written permission is strictly prohibited.
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projects
  • Lady Bird Centennial Celebration
  • Tech Icons
  • University of Texas Academic Logo
  • UT Scholars Identity
  • UNT Identity
  • Science & Engineering Icons
  • Mitra Wedding Identity
  • Golf Tournament logo
  • Logos fun 3
  • Logo fun 2
  • Logo fun 1
  • Florida blueberry festival
  • Logos fun 4
  • Logos fun 5
  • Logo fun 6
  • Sean Barnes identity
  • Pawsitive memories
  • Office of University Marketing icon system
  • Fitness icons
  • Accenture rebrand