Work Experience

Haffelder Studios,
Jul 2013 — Present,
Principal Designer

Haffelder Studios is creative consultancy based in Austin, Texas. I'm a one-man design shop developing brands for national agencies to mom and pop eateries all across the U.S. I wear many hats, every hat as a matter of fact, in my duties as the sole employee of my design business.

The University of Texas at Austin,
Dell Medical School,
Jul 2015 — Present,
Brand Manager

I'm oversee all aspects of the visual brand identity for the Dell Medical School. Some of my responsibilities include:

• Orchestrate work for production artist, photographer, prepress technician, printer, or anyone else involved in development of project.
• Provide Art Direction
• Ensure projects come in on time and on budget
• Implement creative solutions and take initiative as part of a small team in a startup environment
• Create visual/graphic solutions to communication challenges with input from a diverse group of partners and stakeholders
• Develop concepts and designs incorporated into websites, emails, brochures, advertisements, etc.

Relevant skills: Brand Management Visual Design Project Management Creative Direction

The University of Texas at Austin,
Office of Admissions,
Feb 2012 — Jul 2015,
Senior Designer

I provided brand + design strategy, conceptual development, creative + art direction, and production for the Office of Admissions. User experience was paramount whether design an event invitation or art directing a photography shoot. My working at UT coverd a range or projects from brand identity developement to email and print marketing. Some of my responsibilities include:

• Orchestrate work for production artist, photographer, prepress technician, printer, or anyone else involved in development of project.
• Develop concepts and designs incorporated into websites, emails, brochures, advertisements, etc.
• Consult with project stakeholders on an ongoing basis.
• Estimate resources and participants needed to achieve project goals.
• Ensure quality and timeliness of printed materials.
• Draft and submit budget proposals and recommend budget changes where necessary.
• Set and continually manage project expectations with team members and other stakeholders.
• Proactively manage changes in project scope, identify potential crises, and devise contingency plans.
• Build, develop, and grow any business relationships vital to the success of the project.

Relevant skills: Marketing Brand Strategy Production Management Creative Direction

Texas State University,
Office of University Marketing,
Jan 2008 — Feb 2012,
Designer II

I engaged clients directly as project lead and created everything from mobile app design to development marketing materials. The expertise I developed in this position included:

• developing concepts, establishing stylistic direction, and creating branding guidelines.
• managing multiple projects and deadlines without forfeiting quality and accuracy.
• collaborating with team members on design strategy.
• providing education opportunities to team members through webinars & lectures.
• create scalable design strategy spanning print and online platforms.
• implementing innovative and appropriate technologies as a part of the overall interactive strategy.
• create compelling interactive experiences for mobile applications by collaborating with developers.

Relevant skills: Art Direction Project Management Leadership User Experience

H.E.B. Grocery Company,
Planning & Design Department,
Jan 2007 — Jan 2008,
Associate Designer

As a designer in the Planning & Design department, I developed environmental graphics and managed projects with budgets ranging from $75,000 – $350,000. Highlights from this position include:

• Provided creative solutions for HEB branded retail environments
• Project Manager for facility improvement projects totaling $1.1 million
• Cultivated a network across the corporation to ensure project success
• Provided clients with creative solutions by understanding their business goals and needs
• Supervised production and on-site installation
• Eliminated waste reducing project cost and ensured timelines were met
• Experience with naming and branding ventures

Relevant skills: Environmental Project Management User Experience Brand Management

H.E.B. Grocery Company,
Jun 2005 — Jan 2007,
Manager In Charge

As an MIC, I was responsible for the operation of my HEB store. I managed 500+ Partners daily, effectively the frontline manager for store leaders. My duties as an MIC included:

• Majority of the time spent using independent judgment to make employment related decisions, or effectively recommended such decisions, to hire, promote, transfer, discipline, suspend, discharge, reward or otherwise engage in resolving partner related matters
• Ensured that all Federal, State, and Company regulations and standards for product freshness, food safety, refrigeration, and sanitation are met.
• Ensured facility and equipment are properly maintained and in good repair
• Monitored product integrity and Partner safety
• Ensured appropriate inventory levels are maintained by monitoring product stock levels and makes adjustments as deemed necessary
• Ensured Standard Operating Procedure (SOP) compliance in every department
• Utilized best practices and HEB SOP's to achieve total store productivity
• Identified product loss opportunities and takes immediate action to correct them
• Communicated new initiatives
• Ensured execution of programs
• Provided direction, guidance, or advice to ensure others complete assignments
• Owned personal development through pursuing leadership and product knowledge training

Relevant skills: Leadership Relationship Building Motivating Others Management

H.E.B. Grocery Company,
Central Checkout,
Oct 2001 — Jun 2005,
Customer Service Representative

After six months with H.E.B I was promoted from my previous position as a cashier because I demonstrated a strong work ethic and unrelenting desire to make the H.E.B. the best retailer on the planet. My duties as a manger in the Check Checkout Department included:

• Lead the in successful operation of the Central Checkout Department
• Developed and trained Partners to provide consistently superior customer service
• Produced weekly department schedule
• Projected and reported sales to store leaders
• Handled customer concerns in professional effective manner
• Ensured standard operating procedures for the service department are in compliance
• Monitored and managed potential product loss
• Performed all duties of Checker, Customer Service Assistant, Business Center, and Bookkeeper
• Reviewed and approve financial transactions at cash register and Business Center as needed
• Wrote and administered positive and constructive Partner Performance Records and provide ongoing feedback
• Monitored sales and ensured appropriate staffing levels, made adjustments to ensure high level customer experience and meet budget
• Provided ongoing communication with store staff and management regarding daily events and concerns
• Recognized Partners and celebrated success
• Managed individual Partner productivity
• Coached, trained, and developed Partners
• Managed Central Checkout activity and administered department standard/guidelines in a fair and consistent manner

Relevant skills: Interpersonal Communication Developing Others Budget Management

H.E.B. Grocery Company,
Central Checkout,
May 2001 — Oct 2001,
Cashier

• Provided excellent service during customer interaction
• Collects payment for customer purchases
• Demonstrates suggestive selling techniques
• Bags groceries for customers
• Monitored and managed potential product loss
• Kept accurate till
• Answered product related questions for customers
• Ensured company food safety and sanitation expectations are achieved by following SOP's

Relevant skills: Communication Customer Service